This software combines on line Customer Relationship Management (eCRM) with comportemental analytics and interactive tools. It stores a wealth of data on all visits and interactions. This base gives you the means to enhance customer experience.

The role of CRM is to provide a central database for all customer-related data and a collaborative interface where all sales staff can record their dealings with customers. Gulliver TeleActing eCRM enhances this role by including customers' on line actions in this database and enabling the site to query the database as needed. The customer base is easily segmented with multiple criteria and sales people can take orders over the phone via the e-commerce site.

Web analytics software tracks site activity with tags placed in the web pages. Gulliver TeleActing enhances this with real-time monitoring and keeps all data for mining later to discover what are the best products to present to each customer.

To interact with customers, Gulliver TeleActing includes e-vouchers, programmed emailing and dynamic banners.